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Welcome to! We know you have a lot of options when it comes to what you read online, and we are honored that you chose us. This blog covers a wide range of personal finance topics – from obtaining credit to managing your finances to planning for retirement and beyond. With that in mind, let us introduce ourselves.


My name is David, and I am the author of this blog. Though I will occasionally have other authors who contribute, most of it is written by me. As the name of the blog implies, I am a long time veteran of the advertising industry and somewhat obsessive about personal finance!

What is this blog about?

Like many personal finance blogs, this one started during the Great Recession, perhaps the worst financial recession in the USA since the Great Depression. I felt like one of the big problems out there was that not enough people understood personal finance. And so, was born.

I love to help folks learn, and I hope that you will help me learn something too! That is why I am happy to consider offers to contribute to this website!

This blog began years ago on the domain name To this day, I frequently and consistently publish personal finance advice covering a wide variety of topics. Let me know if there's anything not covered here that you'd like me to touch on!

Thanks, David